DIGITAL MARKETING

SEO

We achieve excellent results in SEO by taking a very thorough approach. We use many bespoke and industry leading technologies to gather the widest possible range of actionable insights, and then apply creative solutions at scale to achieve the best possible results. Our SEO service breaks down as follows:

  • Advanced keyword research and URL mapping.
  • Identify priority pages and keywords based on potential traffic.
  • Page optimisations, landing page improvements and enhanced SERPS Technical Optimisation
  • Site audits and bespoke technical projects (including migrations).
  • Optimised site architectures based on the keyword research.
  • Ongoing SEO roadmap implementations and issue monitoring Authority Building
  • Advanced link profile intelligence and brand entity development.
  • Quick win link building and ``brand signal`` generation.
  • Content marketing and strategic relationship development.

Social Media Marketing

We achieve excellent results in social media, significantly improving both visibility and engagement. This is achieved by combining very data driven approaches with highly creative publishing strategies. We can provide full management services or support and train in-house teams as needed. Our social media service breaks down as follows:

Active Listening

  • Profile optimisation and maintenance across all networks
  • Monitoring all brand mentions with regular customer service alerts
  • Conversation analysis on specified campaigns and keywords

Audience Development

  • Personal development and audience insight reports

Conversion Rate Optimization

We provide thorough conversion rate optimisation services that help our clients to generate more conversions for any given level of traffic. This service breaks down as follows:

Opportunity Analysis

  • Advanced funnel analysis to identify key drop off points.
  • Template level manual reviews and clicktracking.
  • Focus groups, testing plans and forecast models.

Alternative Versions

  • Competitor template reviews and brainstorm sessions.
  • Wireframe development and alternative design creatives.
  • Alternative HTML creation with full tracking solutions.

Test Management

  • A full test management service with statistically verified endpoints.
  • Detailed test reports and stakeholder communications.
  • Full implementation assistance and post release testing.
  • Community engagement and follower acquisition strategies
  • Social content creation with optimised publishing services

Targeted Promotion

  • Influencer identification and relationship development
  • Content seeding and PR services
  • Paid social campaigns with custom audience re-targeting

Pay Per Click

We achieve fantastic results in PPC through highly accurate targeting. This involves a number of scalable optimisation techniques and the creative use of many in-house and bespoke technologies. Our PPC service breaks down as follows:

Campaign Builds

  • Business intelligence via active listening and industry analysis
  • Detailed keyword research and landing page optimisation
  • Full campaign builds with optimised ads and precise user targeting

Daily Optimisation

  • Feed and crawl driven inventory based updates
  • Performance based adjustments and split testing
  • Daily bid management and budget controls

Granular Reporting

  • Segmented ROI reports with third party data integration where helpful.
  • Monthly performance reviews and strategy discussions
  • Regular forecasts and industry trend data from Google

Analytics

We provide flexible analytics solutions for our clients across a wide range of industries. We also build customised reports to generate a large number of actionable insights, enabling better data-driven decision making. This service breaks down as follows:

Tracking Solutions

  • Defining key site interaction points and conversion goal specifications.
  • Specifying and implementing full tracking solutions as needed.
  • Building customised dashboards, reports and alerts.

Product Insights

  • Device level analysis, including user experience (UX) metric reviews
  • Funnel analysis and conversion reports with custom dimensions
  • Release testing and new feature performance reports

Audience Intelligence

  • Channel performance breakdowns with cause and effect analysis
  • Detailed user insight reports with advanced data mining techniques
  • Forecasting services with seasonality and scenario predictions